Visa | Nacidos independientes

Small and medium-sized enterprises (SMEs) and microbusinesses are one of the driving forces of the Spanish economy, accounting for 95% of the country’s business fabric, with nearly 3 million of them registered. That’s why standing by these businesses is essential for us as a company, and why Visa is committed to supporting them in their digital transformation journey by offering innovative, frictionless, easy, and secure payment solutions.

This commitment, as one of the global leaders in digital payments, is something we wanted to highlight once again in our latest campaign: "Born Independent. Connected by Visa." The campaign features a series of pieces showcasing three real and relatable stories told by their own protagonists—local businesses and entrepreneurs—who share how the Visa network helps them grow their businesses by enabling secure purchases anytime and anywhere. This universal access undoubtedly helps unlock new opportunities for everyone.

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